Eight Guiding Principles
These are the eight guiding principles of the Main Street Approach ®
1. Comprehensive A single project cannot revitalize a neighborhood business district. An ongoing series of initiatives is vital to build community support and create lasting progress.
2. Incremental Small projects make a big difference. They demonstrate that "things are happening" on Main Street and hone the skills and confidence the program's stakeholders will need to tackle more complex projects.
3. Self-Help The District can provide valuable direction and technical assistance, but only local leadership can breed long-term success by fostering and demonstrating community involvement and commitment to the revitalization effort.
4. Public/Private Partnership Every local Main Street program needs the support and expertise of both the public and private sectors. For an effective partnership, each must recognize the strengths and weaknesses of the other.
5. Identifying and Capitalizing on Existing Assets Unique offerings and local assets provide the solid foundation for a successful Main Street initiative.
6. Quality From storefront design to promotional campaigns to special events, quality must be instilled in the organization.
7. Change Changing community attitudes and habits are essential to bring about a commercial district renaissance. A carefully planned Main Street program will help shift public perceptions and practices to support and sustain the revitalization process.
8. Action Oriented Frequent visible changes in the look and activities of the commercial district will reinforce the perception of positive change. Small, but dramatic improvements early in the process will remind the community that the revitalization effort is underway.
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California Main Street Alliance advocates on behalf of its membership on the state and national level. Partners for advocacy include the National Main Street Center, National Trust for Historic Preservation, California Preservation Foundation and others.
We track legislation on the state level that affect cities, downtowns, commercial districts and their businesses, as well as legislation regarding historic preservation.
Recent advocacy efforts include lobbying against the elimination of redevelopment in California.
Designated Community Process
California Main Street's Designated Community application requirements are designed to identify communities that will work effectively to revitalize their downtown and/or neighborhood commercial district. A desire to provide the greatest social, community and economic returns consistent with long-standing Main Street "guiding principles" and practices guide California Main Street's policies and criteria.
Application for Membership with California Main Street Alliance
Membership in California Main Street Alliance (CAMSA) is open to any person, business, organization or public entity that is interested in the revitilization of downtowns and commercial districts in California.
Associate Members are open to any person or organization interested in the mission of CAMSA, including communities who may wish to apply to become a California Designated Main Street Community in the future by completing the certification process. Annual membership dues are $250.
If you are interested in receiving more information about becoming a member, please download the membership application.
The mission of the California Main Street Alliance (CAMSA) is to advocate for and provide technical assistance to California's historic commercial districts, traditional neighborhood commercial districts and downtowns. We serve as the primary non-profit advocate for the principles and ideals of California Main Street, a program that strives to enhance the economic, social, cultural, and environmental well being of California's historic and traditional downtowns and neighborhood commercial districts.
CAMSA offers education and other assistance to its members on behalf of the State of California's California Main Street program to California Main Street Designated and Aspiring communities that practice and sustain the Main Street Four Point Approach® to revitalization.
If you are interested in receiving more information about becoming a member of this organization, please download the membership application.