Four Point Approach®

The Main Street Four Point Approach® is a philosophy, a program, and a proven comprehensive approach to commercial revitalization of neighborhood business districts. This approach has been implemented in more than 2,000 cities and towns across the nation with the help of statewide neighborhood business district revitalization programs and the National Main Street Center at the National Trust for Historic Preservation.

The success of the Main Street approach is based on its comprehensive nature. By carefully integrating four points into a practical neighborhood business district management strategy, stakeholders in a local Main Street program will produce fundamental changes in a community's economic base.

Organization involves building a Main Street framework that is well represented by business and property owners, bankers, citizens, public officials, chambers of commerce, and other local economic development organizations. Everyone must work together to enhance a neighborhood business district. A strong organization provides the stability to build and sustain a long-term effort.

Promotion creates excitement in commercial districts. Street festivals, parades, retail events, and image development campaigns are some of the ways Main
Street encourages customer traffic. Promotion involves marketing an enticing image to shoppers, investors, and visitors.

Design enhances the attractiveness of the business district, including the perception that it is a clean and safe place. Historic building rehabilitation, street and alley clean-up, colorful banners, landscaping, and lighting all improve the physical image of the neighborhood business district as a quality place to shop, work, walk, invest in, and live. Design improvements of the highest possible standards result in a reinvestment of public and private dollars to neighborhood business districts.

Economic Restructuring involves analyzing current market forces to develop long-term solutions. Sharpening the competitiveness of Main Street's traditional merchants, recruiting new businesses, and creatively converting unused space for new uses, are examples of economic restructuring activities.

San Luis Obispo Downtown Association

San Luis Obispo Downtown Association

California Main Street Community since 1986

Learn more about San Luis Obispo by clicking the link below, which will take you to the directory page for…

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Paso Robles Main Street

Paso Robles Main Street

California Main Street Community since 1988

Learn more about Paso Robles by clicking the link below, which will take you to the directory page for Paso…

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Benicia Main Street

Benicia Main Street

California Main Street Community since 1987

Learn more about Benicia by clicking the link below, which will take you to the directory page for Benicia.

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Niles Main Street Association

Niles Main Street Association

California Main Street Community since 1995

Learn more about Fremont by clicking the link below, which will take you to the directory page for Fremont.

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Main Street Hanford

Main Street Hanford

California Main Street Community since 2001

Learn more about Hanford by clicking the link below, which will take you to the directory page for Hanford.

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Cardiff 101 Main Street

Cardiff 101 Main Street

California Main Street Community

Learn more about Cardiff by clicking the link below, which will take you to the directory page for Cardiff.

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Richmond Main Street

Richmond Main Street

California Main Street Community since 2002

Learn more about Richmond by clicking the link below, which will take you to the directory page for Richmond.

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Pleasanton Main Street

Pleasanton Main Street

California Main Street Community since 2000

Learn more about Pleasanton by clicking the link below, which will take you to the directory page for Pleasanton.

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Ocean Beach Main Street Association

Ocean Beach Main Street Association

California Main Street Community since 1998

Learn more about Ocean Beach by clicking the link below, which will take you to the directory page for Ocean…

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Vallejo Main Street

Vallejo Main Street

California Main Street Community since 2000

Learn more about Vallejo by clicking the link below, which will take you to the directory page for Vallejo.

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Vista Village Business Association

Vista Village Business Association

California Main Street Community since 1986

Learn more about Vista by clicking the link below, which will take you to the directory page for Vista.

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Grass Valley Downtown Association

Grass Valley Downtown Association

California Main Street Community since 1986

Learn more about Grass Valley by clicking the link below, which will take you to the directory page for Grass…

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Eureka Main Street

Eureka Main Street

California Main Street Community since 1992

Learn more about Eureka by clicking the link below, which will take you to the directory page for Eureka.

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Downtown San Mateo Association

Downtown San Mateo Association

California Main Street Community

Learn more about San Mateo by clicking the link below, which will take you to the directory page for San…

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Main Street Tehachapi

Main Street Tehachapi

California Main Street Community

Learn more about Tehachapi by clicking the link below, which will take you to the directory page for Tehachapi.

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Main Street Martinez

Main Street Martinez

California Main Street Community since 2001

Learn more about Martinez by clicking the link below, which will take you to the directory page for Martinez.

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Coronado Main Street

Coronado Main Street

California Main Street Community since 1988

Learn more about Coronado by clicking the link below, which will take you to the directory page for Coronado.

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Main Street Oceanside

Main Street Oceanside

California Main Street Community since 2000

Learn more about Oceanside by clicking the link below, which will take you to the directory page for Oceanside.

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Ukiah Main Street

Ukiah Main Street

California Main Street Community since 2000

Learn more about Ukiah by clicking the link below, which will take you to the directory page for Ukiah.

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Fairfield Main Street Association

Fairfield Main Street Association

California Main Street Community since 1995

Learn more about Fairfield by clicking the link below, which will take you to the directory page for Fairfield.

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North Park Main Street

North Park Main Street

California Main Street Community since 1998

Learn more about North Park by clicking the link below, which will take you to the directory page for North…

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Hollister Downtown Association

Hollister Downtown Association

California Main Street Community since 1987

Learn more about Hollister by clicking the link below, which will take you to the directory page for Hollister.

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Viva Downtown Redding

Viva Downtown Redding

California Main Street Community since 2006

Learn more about Redding by clicking the link below, which will take you to the directory page for Redding.

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Encinitas Main Street

Encinitas Main Street

California Main Street Community since 1988

Learn more about Encinitas by clicking the link below, which will take you to the directory page for Encinitas.

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Old Monterey Business Association

Old Monterey Business Association

California Main Street Community since 1992

Learn more about Monterey by clicking the link below, which will take you to the directory page for Monterey.

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Lakeport Main Street

Lakeport Main Street

California Main Street Community

Learn more about Lakeport by clicking the link below, which will take you to the directory page for Lakeport.

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California GAMSA Winners

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California Great American Main Street Award® Winners Each year, the National Trust Main Street Center recognizes exceptional Main Street communities whose successes serve as a model for comprehensive commercial district revitalization....

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Eight Guiding Principles

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Eight Guiding Principles These are the eight guiding principles of the Main Street Approach ®1. Comprehensive A single project cannot revitalize a neighborhood business district.  An ongoing series of initiatives is...

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Four Point Approach ®

26-08-2011 Hits:5113 Featured Articles Super User

Four Point Approach® The Main Street Four Point Approach® is a philosophy, a program, and a proven comprehensive approach to commercial revitalization of neighborhood business districts. This approach has been implemented...

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History Of CA Program

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History Of CA Program Focused on enhancing the economic, social, cultural, and environmental well-being of historic and traditional commercial districts located in California's diverse cities, towns, and neighborhoods, California Main Street...

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Advocacy

California Main Street Alliance advocates on behalf of its membership on the state and national level.  Partners for advocacy include the National Main Street Center, National Trust for Historic Preservation, California Preservation Foundation and others.

We track legislation on the state level that affect cities, downtowns, commercial districts and their businesses, as well as legislation regarding historic preservation.

Recent advocacy efforts include lobbying against the elimination of redevelopment in California. 

Designated Community Process

California Main Street's Designated Community application requirements are designed to identify communities that will work effectively to revitalize their downtown and/or neighborhood commercial district.  A desire to provide the greatest social, community and economic returns consistent with long-standing Main Street "guiding principles" and practices guide California Main Street's policies and criteria.

Application for Membership with California Main Street Alliance


Membership in California Main Street Alliance (CAMSA) is open to any person, business, organization or public entity that is interested in the revitilization of downtowns and commercial districts in California.


Associate Members are open to any person or organization interested in the mission of CAMSA, including communities who may wish to apply to become a California Designated Main Street Community in the future by completing the certification process. Annual membership dues are $250.

If you are interested in receiving more information about becoming a member, please download the membership application.

Membership

The mission of the California Main Street Alliance (CAMSA) is to advocate for and provide technical assistance to California's historic commercial districts, traditional neighborhood commercial districts and downtowns. We serve as the primary non-profit advocate for the principles and ideals of California Main Street, a program that strives to enhance the economic, social, cultural, and environmental well being of California's historic and traditional downtowns and neighborhood commercial districts.


CAMSA offers education and other assistance to its members on behalf of the State of California's California Main Street program to California Main Street Designated and Aspiring communities that practice and sustain the Main Street Four Point Approach® to revitalization.

If you are interested in receiving more information about becoming a member of this organization, please download the membership application.